The Impact of Attitude Towards E-Payment and Shipping Service Quality on Online Store Satisfaction and Online Purchase Intention
Year: 2024
Type: article
Study design: Observational Study
Abstract: The purpose of this study is to reveal the impact of attitude towards e-payment and shipping service quality on online store satisfaction and online purchase intention. Data was collected through an online survey. The population of the study was online shoppers over the age of 16. The data were analyzed using structural equation model analysis. The findings revealed that attitude towards e-payment has a positive effect on satisfaction with online stores and online purchase intention. Shipping service quality had an effect on satisfaction, but had no significant effect on purchase intention.
Author: Tural Rahimli
Institution: Azerbaijan State University of Economics
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402723591