Work

Sustainable Competitive Advantage in the Malaysian MLM Sector: The Interplay of Strategic Orientation and Adaptive Marketing Capability

Year: 2024

Type: article

Source: FIIB Business Review

DOI: 10.1177/23197145241264865

Authors: Lee Siew Keong, Sheila Cheng, Omkar Dastane

Institutions: Asia e University, UCSI University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402739259

FWCI: 0.344

Cites: 85

Cited by: 1

Related to: 10