Work

Analysis of the Effect of Halal Certification, Product Quality, and Price on Increasing Sales of Pontianak City MSMEs

Year: 2024

Type: article

Abstract: This study aims to explain the effect of price, product quality, and halal certification on increasing sales of Pontianak City MSMEs. Using a quantitative approach and a sample of 100 MSME respondents who have implemented halal certification in Pontianak City. Sampling using saturated samples (census samples). Data analysis techniques involve classical assumption testing, multiple linear regression analysis, hypothesis testing, and descriptive analysis. The findings of the study show that both separately and simultaneously, the variables of price, product quality, and halal certification have a positive and significant effect on the variable of increasing sales.

Source: South Asian Research Journal of Business and Management

DOI: 10.36346/sarjbm.2024.v06i05.002

Authors: Amelia Rosanti, Nurul Bariyah, Sisi Amalia

Institution: Tanjungpura University

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty

Open Access status: diamond

OpenAlex ID: W4402750717

FWCI:

Cites:

Cited by:

Related to: 10