Year: 2024
Type: article
Abstract: With the rapid advancement of global economic integration, many domestic enterprises are actively carrying out international operations from a global perspective to explore sustainable development paths. In this context, achieving efficient cross-cultural communication is particularly crucial for enterprises. Considering the complexity of different language environments, explore in depth the differentiated communication strategies that should be adopted in different language environments. Further analyze the various problems, challenges, and influencing factors encountered by enterprises in cross-border communication, and propose corresponding solutions and response modes for these problems and challenges. These discussions aim to help companies better adapt to the globalized business environment and achieve effective cross-cultural communication and exchange.
Author: Laer Feng
Institution: Yonsei University Mirae Campus
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402759129