Work

Travel through dynamic landscapes: Exploring key factors in developing visual identities for destination brands

Year: 2024

Type: article

Abstract: The competitiveness of destinations is significantly shaped by innovation and experimentation, exemplified by applying Dynamic Visual Identities (DVI) in branding practices. This study aims to define the key factors most considered in developing destination brands with dynamic visual identities. Our research analysed 53 international cases in which designers employed dynamic visual strategies. Commitment, sustainability, and complexity factors were identified in our analysis. Participation through DVI enables different stakeholder groups to be involved in the creative process, making the destination more attractive to visitors and residents also. This research offers a unique perspective in respect of the intersection of design communication (DIS:CO) and tourism.

Source: Turizmus Bulletin

DOI: 10.14267/turbull.2024v24n3.2

Authors: Balázs Fekete, Kitti Boros

Institution: Corvinus University of Budapest

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

Funders: Innovációs és Technológiai Minisztérium, Nemzeti Kutatási, Fejlesztési és Innovaciós Alap

Awards: G2625178000, G3735648979, G793877464