Determinants of the Intention to Use Online Food Delivery Service among Higher Institution Students
Year: 2024
Type: article
Study design: Observational Study
Abstract: An online food delivery service allows customers to order meals from various restaurants without need to call or visit in person. Customers can browse menus, select meals, customize orders, and pay online. This trend has transformed how students order and enjoy food. Service providers need to understand the factors influencing students' use of these services to enhance customer satisfaction. This study aims to identify the factors affecting students' intention to use online food delivery services. It examines five factors: intention to use, price savings, perceived risk, time savings, and perceived usefulness. The study surveyed 319 students using stratified sampling, with data collected through self-administered questionnaires. Analysis revealed that price savings, time savings, and perceived usefulness significantly influenced students' intention to use online food delivery services. No significant difference was found between male and female students regarding their intention to use these services. The study provides valuable insights for small to medium-sized companies in the food delivery industry to improve their services
Authors: Norafefah Mohamad Sobri, Mohd Azry Abd Malik, Norliyana Mohd Zailani, Nur Addyana Man, Siti Fasihah Auni Amir, Noor Ilanie Nordin, Nor Azima Ismail, Idari Ismail, Nur Syaliza Hanim Che Yusof, Nor Fatihah Abd Razak, Siti Nurani Zulkfli, Nur Niswah Naslina Abd Aziz @ Maaruf, Mohd Faiez Suhaimin, Tengku Mardhiah Tengku Jalal, Nur Dalila Norshahidi
Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4402808275