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Manfaat Penggunaan Iklan pada Media Sosial dan Google oleh UMKM (Usaha Mikro, Kecil dan Menengah)

Year: 2024

Type: article

Abstract: Information technology is increasingly developing and provides various benefits for its users, so that it becomes part of carrying out daily activities. In line with technological developments, UMKM should adapt to the era of digitalization. However, not all UMKM are ready to adapt. Many UMKM do not have the knowledge and skills regarding digital marketing, especially social media and google. This research was conducted using qualitative methods using primary and secondary data with the research object being UMKM which are under the guidance of JakPrenuer. It is hoped that this research can help UMKM to find out the benefits of using advertising on social media and google so that UMKM can have the knowledge to be part of digitalization.

Source: EKONOMIS Journal of Economics and Business

DOI: 10.33087/ekonomis.v8i2.2087

Authors: Debora Molina Dyanti, Vannessa Putri Widiale

Institution: Universitas Matana

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4402838884

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