Are Virtual Humans as Effective as Real Humans in Advertising?: A Comparative Study on the Evaluation of Information Sources and Consumer Responses
Year: 2024
Type: article
Source: Journal of Consumer Studies
DOI: 10.35736/jcs.35.4.4
Author: Cheonglim Lee
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4402852167