Work

Exploring the Internet of Things-Marketing Connection: A Bibliometric Review and Directions for Future Research

Year: 2024

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s2754-586520240000003014

Authors: Mohammad Zaid, Rahela Farooqi

Institution: Jamia Millia Islamia

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402881952

FWCI: 8.21

Cites: 63

Cited by: 6

Related to: 10