Year: 2024
Type: article
Abstract: This paper to Oriental selection holding co., LTD. In new Oriental education science and technology (group) co., LTD. In response to the "double reduction" policy, the company revenue data during the declining live with goods behavior as an example, for example, the study live with goods for difficult enterprise performance promotion effect, through the analysis of the revenue performance of Oriental selection, and compared with the revenue before the Oriental selection, found that live with goods can improve enterprise performance, saved the plight of new Oriental. Therefore, in the face of distressed companies, live delivery can be used as a strategy for enterprises to deal with the difficulties and help improve their performance.
DOI: 10.54097/mabvth16
Author: Yi Lin
Institution: Guangdong Technology College
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402885437