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Development and Suggestions for Real Estate Companies Based on SWOT Analysis: A Case Study of JS Company in Jinan

Year: 2024

Type: article

Abstract: Jinan JS Real Estate Company, a participant in China's real estate industry, is the subject used in this study to assess its current management approaches and core competitiveness. Five-Point Likert Scale survey and SWOT analysis were used to gather data from the company's staff. The analysis revealed strengths in the company's brand reputation, adaptability, skilled workforce, location, cost control, and diverse operations.The SWOT analysis suggested the company explore market expansion, technology adoption, strategic partnerships, and workforce development opportunities.

Source: Frontiers in Business Economics and Management

DOI: 10.54097/r8t87w32

Authors: Guangyun Fan, Abraham C. Camba Jr

Institution: Polytechnic University of the Philippines

Language: English

Topic: Strategic Planning and Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402885474

FWCI:

Cites: 1

Cited by:

Related to: 10