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Artificial Intelligence in Marketing: From Computer Science to Social Science

Year: 2024

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/02761467241282666

Author: Stefano Puntoni

Institution: University of Pennsylvania

Language: English

Topic: Ethics and Social Impacts of AI

Subfield: Safety Research

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402886812

FWCI: 4.509

Cites: 13

Cited by: 11

Related to: 10