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Does Social Media Enhance Job Performance? Examining Internal Communication and Teamwork as Mediating Mechanisms

Year: 2024

Type: article

Abstract: This study investigates the impact of social media use on faculty job performance, exploring the mediating roles of internal communication and teamwork. Drawing on the Uses and Gratifications theory, we examine how faculty members utilize social media for three distinct purposes: social interaction (social use), enjoyment (hedonic use), and information seeking (cognitive use). We analyze how these three dimensions of social media use influence teachers’ performance, encompassing both routine and innovative aspects. This analysis is based on data collected via an online survey completed by 456 faculty members at public state colleges in northern India in 2024. Structural Equation Modeling (SEM) was used to test the hypotheses. The findings reveal that social, hedonic, and cognitive use of social media positively affects faculty innovative and routine job performance, with teamwork and internal communication acting as partial mediators in this relationship. This research offers valuable insights for faculty development professionals, educational administrators, and policymakers.

Source: Big Data and Cognitive Computing

DOI: 10.3390/bdcc8100124

Authors: Satinder Kumar, Zohour Sohbaty, Ruchika Jain, Iqra Shafi, Ramona Rupeika-Apoga

Institutions: Punjabi University, Sher-e-Kashmir University of Agricultural Sciences and Technology of Kashmir, University of Kashmir, Azerbaijan State University of Economics, University of Latvia

Language: English

Topic: Cyberloafing and Workplace Behavior

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Quality education

Open Access status: gold

Estimated APC paid: $2,046