Year: 2024
Type: article
Study design: Observational Study
Abstract: This study empirically analyzes the impact of three key features of ChatGPT, accuracy, entertainment, and accessibility, on consumers to achieve research objectives, focusing on perceived usefulness and perceived ease of use.The participants in the study were ordinary consumers utilizing ChatGPT and statistical analysis using smart PLS 4.0.This is a summary of the research, and accuracy is said to have a significant impact on perceived usefulness.Second, entertainment is said to have an important impact on perceived utility.Third, accessibility is said to have a significant impact on perceived usefulness.Fourth, accuracy has a considerable influence on perceived ease of use.Fifth, entertainment is said to have a significant impact on perceived ease of use.Sixth, accessibility is said to influence perceived ease of use considerably.Seventh, perceived usefulness has a significant impact on the intention to use.Eighth, perceived ease of use has an important impact on intention to use.Research results can predict the results that ChatGPT users will have when using ChatGPT.Research results can predict ChatGPT users' results when using ChatGPT.The research results can predict Chat GPT users' results when using Chat GPT.When ChatGPT characteristic factors are applied positively, they can help improve users' perceived ease of use and usefulness.
Authors: Li Ning, Hong-Yul Jeong
Institution: Korea Maritime and Ocean University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4402932035