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Challenges and Opportunities in the Global Dissemination of Chinese Traditional Culture in the New Media Era

Year: 2024

Type: article

Abstract: This paper explores the challenges and opportunities that Chinese traditional culture faces in the global dissemination process during the new media era. By analyzing the impact of new media technologies on cultural communication, the paper highlights how these technologies can both support and hinder the global spread of traditional Chinese culture. The study uses a combination of literature review and case studies to examine the key factors influencing the effectiveness of cultural dissemination and proposes strategies for overcoming obstacles while maximizing the benefits offered by new media platforms.

Source: Transactions on Social Science Education and Humanities Research

DOI: 10.62051/56hp0a60

Author: Jingyi Zhao

Institution: Liaoning Communication University

Language: English

Topic: Media and Digital Communication

Subfield: Computer Networks and Communications

Field: Computer Science

Domain: Physical Sciences

Open Access status: diamond

OpenAlex ID: W4402932099

FWCI:

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