The Mediating Effect of Digital Usage Attitude and the Moderated Mediating Effect of Age in the Influence of the General Public's Awareness of Digital Transformation on Digital Transformation Satisfaction
Year: 2024
Type: article
Abstract: The purpose of this study is to verify the age-adjusted mediating effect of the public's perception of digital transformation on their satisfaction with digital transformation through digital utilization attitudes.To achieve this goal, the data from the '2022 digital information gap survey' of the Korea intelligence and information society promotion agency (2023) were analyzed using data from the general public.Reliability analysis, descriptive statistics, frequency analysis, and correlation analysis were performed using SPSS win 24.0 version, and adjusted mediation effects were analyzed using SPSS PROCESS macro version 4.2 version 7 model.As a result of the study, the correlation between the general public's perception of digital transformation, satisfaction with digital transformation, and digital utilization attitude was significant.Second, in the relationship between the general public's perception of digital transformation and digital transformation satisfaction, the mediating effect of digital utilization attitudes and age was confirmed.In other words, the age-adjusted mediating effect directly affected the relationship between people's perception of digital transformation, digital transformation satisfaction, and digital utilization attitudes, and the group over 65 years old increased more sharply than the group under 24 years old and those between 25 and 65 years old.Third, the age-adjusted mediating effect of the general public's perception of digital transformation on digital transition satisfaction was verified through the path of digital utilization attitudes.This is to recognize the need to improve digital awareness through the formation of a social atmosphere and policy foundation, as positive changes in digital transformation awareness can affect digital utilization attitudes and affect digital transformation satisfaction since the 'group over 65 years old' had a more positive effect on digital literacy attitudes than the 'younger group', we strategically provide opportunities for the elderly to participate in digital utilization attitudes and propose a step-by-step education direction considering digital competencies.
Authors: Young Ran Lee, Hailan Jin
Institutions: Chungwoon University, Hanseo University, Hansei University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4402932346