Research on the International Communication Effect of “Genshin Impact” on YouTube From the Perspective of Interaction Ritual Chain Theory
Year: 2024
Type: article
Abstract: Based on the interaction ritual chain theory, this study conducts in-depth research on the international communication of “Genshin Impact” on YouTube. In addition to analyzing the international communication of popular videos with “Genshin Impact” as the keyword on YouTube, this paper reveals the focus of the audience through word frequency statistics and figures out its communication mechanism from the perspective of interaction ritual chain theory. Finally, the paper summarizes the enlightenment of the successful international communication of “Genshin Impact” and provides profound thinking for the overseas communication of Chinese culture.
DOI: 10.62051/0d8esf45
Author: Haoqi Zhang
Institution: Communication University of China
Language: English
Subfield: Cultural Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402932392