The Impact of Festival Tourism Experience and Tourist Satisfaction on Well-being and Revisit Intention
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study focuses on exploring the impact of festival tourism experiences on tourists' satisfaction, well-being, and revisit intention. Through a survey conducted among tourists who attended the Penghu Ocean Fireworks Festival, with 385 valid responses collected, this study conducted an in-depth analysis of the data using Structural Equation Modeling (SEM). The empirical results show that festival tourism experiences significantly enhance tourists' intrinsic satisfaction and extrinsic satisfaction, which in turn positively influence their well-being and increase their revisit intention. This indicates that tourists' satisfaction with the core content and additional services of the festival can significantly enhance their well-being and encourage them to participate in similar or related events in the future. This further demonstrates the importance of overall festival experience for tourist satisfaction. By providing high-quality core activities and excellent additional services, festival organizers can simultaneously enhance tourists' intrinsic and extrinsic satisfaction, thereby improving their well-being and revisit intention. JEL classification numbers: Z30; Z32. Keywords: Festival tourism experience, Satisfaction, Well-being, Revisit intention.
DOI: 10.47260/amae/14623
Authors: Meng-Li Huang, Yi-Min Li, Ping-Tsan Ho, Chih-Wei Li
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4402957776