Work

Research on the Competitiveness Evaluation of Rural B&B Cluster Based on GEMS Model——Taking Pengzhou Longmen Mountain Jianjiang River Valley Eco-tourism Area as an Example

Year: 2024

Type: article

Abstract: In the context of rural revitalization, the rural B&B industry demonstrates notable dynamism and exhibits a tendency towards clustering. Using the GEMS model, the competitiveness of the local rural B&B industry cluster is evaluated at four levels: foundation, enterprise, market and environment. The findings indicate that the rural B&B industry cluster in the Pengzhou Longmen Shan Jinjiang Valley Eco-tourism Area exhibits certain competitive advantages. However, there is potential for enhancement at the market and enterprise levels. Consequently, recommendations for promoting the sustainable development of the cluster are proposed.

Source: Journal of Education Humanities and Social Sciences

DOI: 10.54097/krpyhf57

Authors: Yiyang Kang, Yuxiang Zhong, Zijia Wang, Yuqi Feng, Haoran Xu

Institution: Sichuan Agricultural University

Language: English

Topic: Regional Development and Innovation

Subfield: Development

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

Funder: Sichuan Agricultural University