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Exploring The Motivations Behind Non-Muslims In Malaysia Purchasing Halal Food: An Analysis Of Push And Pull Factors

Year: 2024

Type: article

Abstract: This study examines the intention of non-Muslims to purchase Halal cuisine in Malaysia, with a specific focus on the push and pull motivational factors. The study investigates several push motivating variables and examines the hurdles and incentives related to the adoption of Halal cuisine by analysing survey responses from 266 participants gathered from February - April 2024. The findings enhance comprehension of the dynamics of Halal food consumption among non-Muslim communities in multicultural cultures in Sarawak, Malaysia.

Source: International Journal of Science and Management Studies (IJSMS)

DOI: 10.51386/25815946/ijsms-v7i4p127

Authors: Yap Chu Chang, Yap Jui Loong, Yap Yee Soon, Yap Siew Soon

Institutions: Universiti Malaysia Sarawak, Politeknik Kuching Sarawak

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4402962546

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