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Efficacy-focused and autonomy-supportive messaging in social media vaccine campaigns: insights from a Facebook split test

Year: 2024

Type: article

Source: Journal of Communications In Healthcare

DOI: 10.1080/17538068.2024.2408510

Authors: Ge Zhu, Nicole Gauthreaux, Stephanie Evett, Caitlin Morris, Elizabeth Faber, Mark Vander Weg, Aaron Scherer, Natoshia Askelson

Institutions: University of Iowa, Iowa City VA Health Care System

Language: English

Topic: Vaccine Coverage and Hesitancy

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

Funder: Centers for Disease Control and Prevention

OpenAlex ID: W4402981841

FWCI:

Cites: 34

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Related to: 10