Work

Empowerment of Bamboo Weaving Crafts by Women Farmers Group Dana Mertha Mesari, Kayubihi Village

Year: 2024

Type: article

Abstract: Bamboo woven craft artisans in Kayubihi Village, especially Banjar Bangklet-Kayang, come from mothers, especially those who work as farmers. The problems faced by partners include: 1) Bookkeeping is still done conventionally so that it is less effective and efficient; 2) Distribution and marketing of products are carried out traditionally so that the scope of the product market share is still minimal; 3) the availability of facilities and infrastructure, raw materials, and auxiliary materials has reached the end of its economic life. The solutions offered to this problem are 1) Financial Transaction Recording Training and Provision of a Digitalized Financial Recording System; 2) Provision of a Website as a Form of Marketing Strategy and Online Marketing Strategy Training; 3) Provision of Production Supporting Facilities and Infrastructure.

Source: MOVE Journal of Community Service and Engagement

DOI: 10.54408/move.v4i1.389

Authors: I Gst. B. Ngr. P. Putra, Anak Agung Ketut Jayawarsa, Ida Ayu Dinda Priyanka Maharani

Institution: Warmadewa University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty, Gender equality

Open Access status: diamond

OpenAlex ID: W4402993285

FWCI: 0.874

Cites:

Cited by: 1

Related to: 10