Year: 2024
Type: article
Abstract: With the rapid rise of short video platforms, profound changes have taken place in the way of information dissemination, which provides a new opportunity for the dissemination of traditional culture. Anhui tea culture, as an important part of Chinese excellent traditional culture, how to innovate the communication path in the era of short video has become a topic worthy of discussion. This paper aims to analyze the characteristics of the current short video era, explore the status quo of Anhui tea culture communication, and put forward suggestions on innovative communication paths.
DOI: 10.54097/j6gtky74
Authors: Yixiao Wu, Jiankang Liu, Siyu Sun, Guolong He
Institution: Anhui University of Finance and Economics
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4402995347