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A Comparative Study on User Experience of MyData in Financial Application: Focused on Shinhan SOL and Woori Won Banking

Year: 2024
Type: article
Abstract: The objective of this study is to measure the user experience in using mobile application of MyData.Two applications of Sol in Shinhan Bank and Won in Woori Bank was compared and analyzed for study.As a research method, I reviewed the current research and organized the theoretical background, and then second, I set the task to measure the user experience according to the stage from sign-up of My Data to each step of these service.Third, the questionnaire was designed based on the Pleasurable Interface Model of Stephen P. Anderson.The questionnaire was completed through in-depth interview with 8 sample users.The survey shows that the current application of My Data satisfy functionality, reliability and usability of lower-level task perspective in the model, while rate low in convenience, pleasurableness and meaningfulness of higher-level user experience perspective.Therefore, MyData Service should expand its
Institution: Hongik University
Language: English
Open Access status: hybrid
OpenAlex ID: W4402996728
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