Work

Consumer Response to PDO Table Olives: An Analysis of Consumer Behavior for Using Ordered Logistic Regression

Year: 2024

Type: article

Abstract: The table olive sector in Italy is a vital component of the national economy and cultural heritage. Italy ranks third in the European Union and eighth globally in table olive production. Through an analysis conducted from June to September 2023, this study explores consumer preferences, purchasing habits, and the willingness to pay for Protected Designation of Origin certified olives. The study actively contributes to the literature by shedding light on consumer preferences and behaviors regarding table olives, a topic that has been largely neglected in both national and international research. The results reveal insights into how age, gender, educational level, residence city, purchasing location, willingness to pay, and preferred olive types influence consumer behavior. These findings provide valuable information for stakeholders and policymakers to enhance market competitiveness, promote sustainable growth, and preserve Italy’s rich olive heritage.

Source: Research on World Agricultural Economy

DOI: 10.36956/rwae.v5i4.1233

Authors: Filippo Sgroi, Federico Modica, Amparo Baviera-Puig, Giusi Giamporcaro, Caterina Sciortino

Institutions: University of Palermo, Universitat Politècnica de València, University of Palermo

Language: English

Topic: Organic Food and Agriculture

Subfield: Plant Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Zero hunger

Open Access status: gold

Estimated APC paid: $400