The Role of Journalism in Promoting Environmental Awareness: A Content and Comparative Analysis of Media Platforms
Year: 2024
Type: article
Abstract: This study investigates journalism’s role in promoting environmental awareness, focusing on the effectiveness of reporting across print, online, and broadcast media. Through content analysis, it identifies key themes and narrative strategies. A comparative analysis reveals differences in audience reach, engagement, and coverage depth, with digital media showing significant influence. The study also addresses challenges in environmental reporting and offers recommendations for improvement. These findings provide valuable insights for journalists, media organizations, and policymakers seeking to use journalism to advance sustainability.
DOI: 10.58966/jcm2024339
Authors: Ayushi Jain, Ashok Kumar Meena
Language: English
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
SDG: Climate action
Open Access status: diamond
OpenAlex ID: W4403112255