Generative artificial intelligence marketing, algorithmic predictive modeling, and customer behavior analytics in the multisensory extended reality metaverse
Year: 2024
Type: article
Abstract: Generative artificial intelligence marketing, algorithmic predictive modeling, and customer behavior analytics in the multisensory extended reality metaverse Generative artificial intelligence (AI) and image data-based predictive algorithms, remote sensing and geospatial mapping technologies, and visual attention modeling and socially-oriented location tracking tools (Bugaj et al., 2023; Lăzăroiu et al., 2019; Zvarikova et al., 2023) can improve personalized shopping experiences, inquiry resolutions, product documentation, categorization, description, and recommendation, and customer support and service, building brand awareness, recall, loyalty, and retention, articulating seamless meaningful and engaging customer journeys, and increas-
Source: Oeconomia Copernicana
DOI: 10.24136/oc.3190
Authors: George Lazaroiu, Elżbieta Rogalska
Institutions: Curtin University, University of Warmia and Mazury in Olsztyn
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: gold
Estimated APC paid: $218
OpenAlex ID: W4403122854