A Study on the Cross-Cultural Communication Effect of Ne Zha in Overseas Media and Audiences
Year: 2024
Type: article
Abstract: This study examines the cross-cultural communication effects of the Chinese animated film Ne Zha across various overseas media, social media platforms, and film review websites. The findings indicate that international media have, to some extent, shifted their stereotypical bias frameworks, providing positive evaluations of the film's audiovisual impact and narrative reconstruction. Although cultural discounts are evident in the reception of Ne Zha by overseas audiences, the film's universal values and shared aesthetic emotions have contributed to cultural resonance. Based on an assessment of Ne Zha's cross-cultural communication impact, this study, grounded in a case study approach, proposes three strategies to advance the “cultural export” of Chinese cinema: integrating cultural differences within a shared space of meaning, employing efficient translation and adaptation strategies to overcome language barriers between Chinese and foreign audiences, and exploring innovative combinations of indigenous and modern storytelling.
Authors: Xinran Shi, Tianjian Shen, Zimu Chen
Institution: Shandong University
Language: English
Topic: Cinema and Media Studies
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403138901