A Study on the Adoption of Paid OTT Baseball Broadcasting Services : An Integrated Model of TAM and TPB
Year: 2024
Type: article
Study design: Observational Study
Source: The Korea Journal of Sport
Authors: 한국체육대학교, 연구교수, Jung-Min Lee, Jae-Hyuk Cha
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403140570