Work

Artificial Intelligence in Digital Marketing: A Bibliometric Analysis and Future Research Directions

Year: 2024

Type: article

Source: Abhigyan

DOI: 10.1177/09702385241277358

Authors: Yatika Khandelwal, Sejal Malhotra, Rattan Sharma, Gaurav Sarin

Institutions: University of Delhi, Manipal Academy of Higher Education, T A Pai Management Institute

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4403155750

FWCI: 1.621

Cites: 28

Cited by: 11

Related to: 10