Year: 2024
Type: article
Abstract: Customer value is influenced by several factors, which impose major challenges to global Supply Chains (SCs) and their management. This study aims to understand how companies tackle these challenges by focusing their global SC management on major strategies and supporting practices. Based on customer value theory, and recognising major trends affecting what end consumers value, we identify four global SC strategies: customer-driven, service-driven, resource-efficient, and closed-loop. A multiple case study carried out in eleven companies in the consumer goods industry explores the practices adopted per each SC strategy in managing global sourcing, production, and distribution networks. Results show the key requirement of selecting tailored practices for SC management that align with the context and the value expected by customers. Operational SC practices entail managing collaborative actions both up and downstream and competing with other SCs and can benefit from the implementation of appropriate digital technologies for customer value creation and delivery, as well as for continuous learning about customer needs.
Institutions: University of Siena, National Research Council, Institute of Intelligent Industrial Systems and Technologies for Advanced Manufacturing, Universidad de Zaragoza, Institute for Systems Engineering and Computers, INESC TEC, Institute of Electronics, Computer and Telecommunication Engineering
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
Funder: European Commission
OpenAlex ID: W4403170467