Work

Developing play for children: An untapped competitive advantage tool for destinations

Year: 2024

Type: article

Abstract: • Play as marketing and development strategies for destinations. • Playful edutainment as a strong competitive advantage for a destination. • Play to be more widely spread across destinations. • Play contributes to engagement and enhancement of customer experience.

Source: Annals of Tourism Research Empirical Insights

DOI: 10.1016/j.annale.2024.100154

Authors: Hugues Séraphin, Kevin Grande

Institutions: Oxford Brookes University, Excelia Business School

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,620

OpenAlex ID: W4403191797

FWCI: 5.836

Cites: 13

Cited by: 8

Related to: 10