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How Do Greeks Feel about Eating Insects? A Study of Consumer Perceptions and Preferences

Year: 2024
Type: article
Study design: Observational Study
Abstract: Edible insects are considered among the most promising sustainable sources of protein to address the predicted deficiency of conventional food protein. Due to their nutritional and environmental benefits, there is an increasing interest in the ways insects could become part of the Western diet. Little is known about Greek consumers’ attitudes toward the habit of consuming insects as food. This study provides insight into Greek consumers’ preferences for insect-based food products. The data were collected through an online questionnaire (n = 1531). A two-step cluster analysis and a categorical regression were employed to classify the respondents into discernible clusters and determine the relationship between their socioeconomic characteristics and their willingness to adopt insect-based food products. Feelings of disgust and rejection were the predominant reactions to the concept of insects as food. The acceptance of novel foods derived from edible insects could be potentially enhanced by providing information regarding their positive effects, using familiar food products, and decreasing the insect’s degree of visibility by employing processed forms. Finally, the categories of insect protein-enriched food products (bakery, meat, snacks) that Greek consumers are more likely to consume were revealed. Such findings may be useful for promoting strategies regarding consuming insect-based products.
Source: Foods
Language: English
Subfield: Insect Science
Open Access status: gold
Estimated APC paid: $3,296
OpenAlex ID: W4403214993
FWCI: 2.696
Cites: 48
Cited by: 9
Related to: 10