Work

Transformation of SME Business Models Through Innovation: The Case of Home Business Camp (HBC) in the Post Covid-19 Pandemic Period

Year: 2024

Type: article

Abstract: Through analysis that, you can concluded that market orientation, orientation entrepreneurship, business model innovation, and performance development product new each other related in SME context. Strong market and entrepreneurial orientation can push business model innovation, which in turn can increase performance development product new. Business model innovation is also possible role as an internal mediator connection between market orientation, orientation entrepreneurship, and performance development product new. Therefore that's important for SMEs to Keep going do transformation business through innovation To use survive and compete in a competitive market, especially during the COVID-19 pandemic.

Source: West Science Business and Management

DOI: 10.58812/wsbm.v2i03.1083

Authors: Budi Purnomo Saputro, Tititk Kusmantini, Yekti Utami, Hafidh Rifky Adiyatna, Faizatu Almas Hadyantari

Institution: Universitas Pembangunan Nasional Veteran Yogyakarta

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4403218646

FWCI: 0.349

Cites:

Cited by: 1

Related to: 10