Work

The “locus continuum” of price increase perception – Is communicating a good cause for price increases always beneficial?

Year: 2024

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-05-2022-0345

Authors: Doreén Pick, Stephan Zielke

Institutions: Merseburg University of Applied Sciences, University of Wuppertal

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403238810

FWCI: 0.507

Cites: 69

Cited by: 1

Related to: 10