Work

The Influence of Social Media, Search Engine Optimization, Content Strategy, and Financial Report Quality on Business Growth

Year: 2024

Type: article

Abstract: ABSTRACT This study aims to examine the influence of social media, search engine optimization, content strategy, and financial report quality on business growth (A Study on Micro-Enterprises in Lamongan Regency). This research was conducted in Lamongan, involving 99 micro-enterprise owners throughout Lamongan Regency as respondents. This quantitative study employs multiple linear regression. The technique is processed with SmartPLS to analyze several hypotheses. The inter-correlation model between the four variables in this study reveals that social media, content strategy, and financial report quality have a significant correlation with business growth; however, the search engine optimization variable does not have a significant correlation with business growth. Keywords: Social Media, Search Engine Optimization, Content Strategy, Financial Report Quality.

Source: Jurnal analisa akuntansi dan perpajakan

DOI: 10.25139/jaap.v8i2.8782

Authors: Novi Darmayanti, Abdul Manaf Dientrimei, Moh Ali Wafa, Fella Imama Nurun Najjah, Amirah Binti Jamil

Institutions: Darul Ulum Islamic University, Universitas Darul Ulum, Universiti Malaysia Kelantan

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4403248285

FWCI: 0.87

Cites:

Cited by: 1

Related to: 10