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Meningkatkan Kualitas dan Inovasi Produk Sebagai Strategi Pemasaran UMKM Lokal di Desa Bulakan Kecamatan Cinangka

Year: 2024

Type: article

Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly through their contributions to the formation of Gross Domestic Product (GDP) and employment absorption. MSMEs are also recognized for their strong economic resilience, making them a key pillar of national financial and economic stability. Acknowledging this significance, through the Student Community Service Program (KKM), Group 36 conducted training and mentoring for MSME actors in Bulakan Village over a two-month period. This initiative aimed to enhance the understanding of MSME actors regarding the critical impact of branding, packaging design, and product innovation on marketing strategies. The outcomes of this activity include the creation of distinctive product branding and logos, as well as innovations that have the potential to improve the quality of MSME products.

Source: Kegiatan Positif Jurnal Hasil Karya Pengabdian Masyarakat

DOI: 10.61132/kegiatanpositif.v2i3.1250

Authors: Desma Yuliadi Saputra, Wahyuningsih Wahyuningsih, Ayu Paujiah

Institution: Universitas Bina Bangsa

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4403259137

FWCI:

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