Work

From Click to Cuisine: Navigating the Landscape of Customer Satisfaction in Online Food Delivery Apps

Year: 2024

Type: article

Abstract: Technological advancements have revolutionized the food industry, enabling restaurant food delivery to homes. In Malaysia, families with children prefer online food delivery apps (OFDA) over singles, citing crowd avoidance, time-saving, and craving satisfaction. This research analyzes sociodemographic factors (age, income, gender, occupation, marital status, education, order frequency) influencing OFDA satisfaction. Through convenience sampling with 447 responses obtained via Google Forms, results indicate no significant differences in satisfaction based on age, income, gender, occupation, or education. However, marital status and order frequency show distinctions. The research concludes with limitations, recommendations, and implications for practitioners.

Source: Information Management and Business Review

DOI: 10.22610/imbr.v16i3(i)s.4085

Authors: Amily Fikry, Azreen Joanna Abdul, Ameena Sibghatullah, Nur Shahrulliza Muhammad, Zatul Fahany Harun

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: diamond

OpenAlex ID: W4403274680

FWCI:

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