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From “Watcha!” to “Oops!”: Failure Factors and Recovery Strategies for the Domestic OTT Service Watcha, Overpowered by Global OTT Giants

Year: 2024

Type: article

DOI: 10.22815/jes.2024.5.2.103

Author: 최경규

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403286745

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Related to: 10