The Market-Oriented Selection of Chinese Children's Films in the Perspective of Globalisation
Year: 2024
Type: article
Abstract: In the context of globalisation, Chinese children's films encounter unique opportunities and challenges due to intense international market competition. This paper investigates the necessity of adopting market-oriented strategies within the industry, considering recent developments in globalisation and the current status of Chinese children's films. Through comprehensive analysis, this study offers strategic recommendations to enhance both the competitiveness and global appeal of Chinese children's films.
Source: Arts Studies and Criticism
Authors: Lepeng Ran, Yuchen Sun
Language: English
Topic: Cinema and Media Studies
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403296543