Year: 2024
Type: article
Study design: Observational Study
Abstract: This study seeks to relate digital marketing and customer experience in an information services company in the northern region of Peru. Under a quantitative approach, of basic type, descriptive correlational level with a population of 249 participants; it was obtained as results that the perception of digital marketing recognizes low levels with 53.4% [n=133], regarding the service experience, customers perceive low levels with 54.2% [n=135] and with a significance level of 0.000; and a correlation coefficient of 0.364 Spearman's Rho, a low positive correlation was obtained. It is concluded that companies that provide information services, although they offer IT solutions to improve internal and external communication, need to be vindicated in the face of different phenomena, including marketing and customer loyalty.
Institution: Universidad César Vallejo
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4403309210