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The influence of AI competency and design thinking skills on innovative entrepreneurial competency: The role of strategic intelligence amongst new age entrepreneurs in Thailand

Year: 2024

Type: article

Abstract: This study investigates the impact of Artificial Intelligence (AI) competency and design thinking skills on the innovative capacities of new-age entrepreneurs in Thailand, based on a sample of 187 students enrolled in business management and entrepreneurship programs. Utilizing Structural Equation Modeling (SEM) and factor analysis, the study evaluates how these competencies influence entrepreneurial innovation. The findings reveal that both AI competencies and design thinking skills significantly enhance the innovation capacity of entrepreneurs. The study underscores the importance of cultivating these skills to improve competitiveness and adaptability in the digital age. Moreover, it presents policy recommendations and necessary training initiatives to effectively integrate AI and design thinking into the entrepreneurial processes of new age entrepreneurs in Thailand. These strategic directions aim to equip them with the requisite skills to navigate evolving challenges within the business sector, thus preparing them for successful entrepreneurial endeavors in increasingly digital market environments.

Source: International Journal of Information Management Data Insights

DOI: 10.1016/j.jjimei.2024.100301

Authors: Narinthon Imjai, Chawapong Nui-Suk, Berto Usman, Phiphop Somwethee, Somnuk Aujirapongpan

Institutions: Nakhon Si Thammarat Rajabhat University, Walailak University, University of Bengkulu, Phuket Rajabhat University, Silpakorn University

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: gold

Estimated APC paid: $1,840