Variationen und spielerischer Gebrauch standardsprachlicher Wendungen und Sprichwörter in der Werbung
Year: 2024
Type: article
Abstract: The process of advertising is a technique used to draw attention to a product or a service. It is an indispensable method of the marketing strategy. To ensure that clients are thus interested in the product, the advertisement must be original, attractive and creative through the use of stylistic instruments, such as linguistic games or idiomatic expressions.
Source: Germanistische Beiträge
DOI: 10.2478/gb-2024-0022
Author: Miruna Ivanov
Institution: University of Bucharest
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403333385