The Relationship between Quality Control and Corporate Brand Strategy in Operations Management
Year: 2024
Type: article
Abstract: In today's competitive business environment, quality control and brand strategy are critical factors for corporate success. This paper aims to explore the close relationship between quality control and corporate brand strategy in operational management. Initially, the paper defines quality control and brand strategy and analyzes their importance in modern corporate operations. Subsequently, it elaborates on the role of quality control in enhancing product and service quality, as well as customer satisfaction, and the central position of brand strategy in shaping corporate image, accumulating brand equity, and competing in the market. Through case analysis, the paper reveals how quality control supports the implementation of brand strategy and how brand strategy influences the decision-making and execution of quality control. Finally, the paper discusses the challenges faced by companies in implementing quality control and brand strategy and proposes corresponding countermeasures. The findings of this study emphasize the importance of the synergistic development of quality control and brand strategy and provide guidance and recommendations for corporate practice.
DOI: 10.54097/hfsfyk84
Authors: Chi Chen, Peng Huang
Institution: Hubei University of Education
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403358682