Work

How Augmented Reality (AR)is Revolutionizing Retail Marketing

Year: 2024

Type: article

Abstract: As technology evolves, Augmented Reality (AR) stands out as a transformative force in retail marketing. This paper aims to explore the innovative ways AR enhances customer experience, strengthens brand loyalty, and facilitates personalization. Through a thorough literature review and systematic literature review and systematic analysis, the study reveals key factors influencing AR’s application in retail, discusses its implications for omnichannel strategies, and anticipates future trends. Ultimately, this research contributes new theoretical perspectives and practical insights for the academic community and retail practitioners.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2024.v06i05.27026

Author: Vedant Pande -

Language: English

Topic: Augmented Reality Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: hybrid

OpenAlex ID: W4403361320

FWCI:

Cites:

Cited by:

Related to: 10