Work

“One Video Could Start a War”: A Qualitative Interview Study of Public Perceptions of Deepfake Technology

Year: 2024

Type: article

Abstract: ABSTRACT What is the public's perception of deepfake technology's impact on society? This study reports findings from a reflexive thematic analysis of qualitative interviews with 33 US adults. Among the themes that represent participants' perception of the technology's impact on society, the following most salient themes are reported: increase in political misinformation; increased political and ideological polarization of society; increase in the number of conspiratorial videos; increased potential of harm to marginalized groups and individuals; and children's vulnerability to being deceived via deepfakes. In addition, a summary theme collating public perspectives on positive implications of deepfake technology is presented. This study lays the groundwork for further qualitative and quantitative investigations of deepfake technology's impact on society as understood from the perspective of society's foremost constituents—people.

Source: Proceedings of the Association for Information Science and Technology

DOI: 10.1002/pra2.1035

Author: Nitin Verma

Institution: Arizona State University

Language: English

Topic: Misinformation and Its Impacts

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: bronze

OpenAlex ID: W4403432887

FWCI: 5.787

Cites: 18

Cited by: 8

Related to: 10