An Application of The Theory of Planned Behaviour: Factors Influencing Parental Decision on Children Involvment in Out-Of-School Music Education
Year: 2024
Type: article
Study design: Observational Study
Abstract: In China's music education and training industry, the exploration of parents' and children's educational decisions on the demand side of the market is crucial to the healthy functioning of the music education market. The current study applies TPB theory and modelling to investigate the factors influencing parental decision-making in children's out-of-school music education participation. The study was conducted in Henan Province, China, with a sample of 650 parents from 21 music education institutions in seven cities in Henan Province. The results of data analyses showed that parental ATT, SN, and PBC all had significant positive effects on PI. PBC directly affected PD, while PI was the most significant influence on PD.
DOI: 10.54097/jbmkbd19
Authors: Dandan Peng, Ooi Boon Keat
Institutions: Management and Science University, Shangqiu Normal University
Language: English
Subfield: Music
Field: Arts and Humanities
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4403436509