Work

Marketing Applications of Emerging Technologies and Business Performance of Tourism SMEs

Year: 2024

Type: book-chapter

Study design: Systematic Review

Source: Advances in business strategy and competitive advantage book series

DOI: 10.4018/979-8-3693-4046-2.ch010

Authors: Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4403446181

FWCI: 8.482

Cites: 67

Cited by: 6

Related to: 10