A Metaphysical Investigation into the Role of Marketing in Mitigating International Conflicts
Year: 2024
Type: article
Abstract: This study explores the potential of marketing to resolve international conflicts by integrating metaphysical insights. Traditionally seen as an economic tool, marketing can influence societal norms and foster interconnectedness, contributing to peacebuilding efforts. The paper examines traditional conflict resolution methods such as diplomacy, sanctions, and military interventions, highlighting their limitations. It argues that marketing strategies can transform societal perceptions and promote cooperation when aligned with metaphysical principles such as collective consciousness and empathy. The paper also encourages marketers to use Nudge Theory for ethical engagement and behavioral change, emphasizing long-term gains over short-term disputes. By addressing gaps in the literature, this paper underscores the need for further exploration of the metaphysical dimensions of marketing in conflict resolution. It concludes by suggesting that marketing offers a promising alternative to traditional methods for fostering a more harmonious and interconnected global society.
Source: Journal of Macromarketing
Author: Ran Liu
Institution: Central Connecticut State University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4403458154