Work

Investigating the effects of political correctness in social marketing messaging

Year: 2024

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-05-2023-0375

Authors: Francisco Guzmán, Diego Alvarado-Karste, Fayez Ahmad, David Strutton, Eric L. Kennedy

Institutions: University of North Texas, Utah Valley University, Appalachian State University, Southeastern Oklahoma State University

Language: English

Topic: Obesity and Health Practices

Subfield: Pharmacy

Field: Health Professions

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4403469693

FWCI:

Cites: 94

Cited by:

Related to: 10